This is the third part of the series Studio Photography: Shooting the $2million image - Working with people.
The human factor
The pinnacle of the studio photographer’s art is concept. With everything set up according to your wishes, nothing will ever be better than your concept. The rest of the work is about making the final images live up to it. Of course, your concept may improve once you start photographing: in fact, it almost always will.
The next factor, though, which can disrupt whole shoots or, equally, turn dross into gold, is what we call in the trade ‘the human factor’.
One survey across many industries suggested that technical skills only accounted for around 20% of career success. The other 80%? Ability to work with people.
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