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Seven rules for Shooting in Shooting the $2million image

Martin Turner (Martin Turner)

Keywords: martin_turner, studiophotography, concept, planning, composition, lighting, shooting, postprocessing, pro, professional_photography, human_factor, working_with_people, studio

This is the seventh part of the series Studio Photography: Shooting the $2million image and we’re going to look at seven rules for shooting.


Remember our scale at the beginning? 0-64 points for concept, 0-32 for working with people, 0-16 for planning, 0-8 for composition, 0-4 for lighting, 0-2 for shooting, 0-1 for post-processing? Multiply them all together, and the result ranges from 0 to 2 million. The way you shoot the shot can make an otherwise perfect image $2 million, $1million or $0.


If in doubt, keep shooting. Many of the examples in this article are shot with a Lastolite Hilite background, which is an enormous softbox with two studio strobes inside it to give the blown-out background common in many of today’s campaigns. Shoot wide, so that you can keep the same focal length while capturing a full range of action.
Click for an enlargement


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1 comment

Jim Donelson (jcdonelson) on January 17, 2019

Ribbon awarded for his contribution to the Articles section

Martin, Damn, you did it again. Great article, great advise. Thanks Jim