Swarovski Optik in 2009 exclusive sponsor of the Wildlife Forum on Nikonians.org and Nikonians.de
No. 0037 - Released January 1st, 2009

Absam, Austria - Donaueschingen, Germany - New Orleans, USA – December 31, 2008

Two organizations with interests in high quality optics and Internet community information exchange joined forces.

Swarovski Optik, one of the leading suppliers of high-quality optical devices and Nikonians, the worldwide largest Internet Community for photographers using Nikon gear, have decided to start an extensive collaboration of their resources.

Beginning January 1, 2009, The Nikonians community members with specialized interests in wildlife photography will soon be able to share their experiences, photos and advice in the first forum to be sponsored exclusively by a corporate partner. The Swarovski Wildlife forum will serve as a gathering place for the international community in both English and German language versions. The collaboration opens the door for wildlife photography competitions, meetings and even workshops, drawing the interest of both photographers and wildlife observers.

Swarovski Optik, a family owned Austrian producer of binoculars, telescopes, rifle scopes, range finders and night vision and optronic devices, is collaborating with the Nikonians.org community to help merge the field requirements of good spotting optics used to locate nature subjects before camera lenses are ever pointed in their direction. Nature and wildlife photographers prefer a good lightweight binocular for reconnaissance before setting up their equipment, and once they have captured their image they are highly receptive to sharing them for discussion and critique. The Swarovski Wildlife Forum at Nikonians.org will be the common meeting ground for this information exchange.

"We are glad to unveil this new Forum for our nature and wildlife shooting Nikonians members, said Hendric Schneider, Media and Communications Director for, Nikonians EMEA Ltd. "At first glance most of our members will notice only that the current Wildlife Forum now has a dedicated sole-sponsor, much like a sports stadium named after a sponsoring company. Our collaboration with Swarovski Optik will soon begin producing exciting new topics and vital information exchange in that forum."

About Nikonians
Nikonians is the worldwide biggest Internet Community for Nikon Shooters. Over 150,000 members and more than 60,000 visitors per day from over 140 Nations meet up at Nikonians to share, learn and inspire. Nikonians provides photographer of every skill level a huge waterhole of knowledge about all areas of the photography workflow. Nikonians is a nonprofit company. Proceeds are reinvested to increase the knowledge sharing available through the Community and the Nikonians Academy. Nikonians has a Staff of 50 Volunteers which mainly work as Moderators in the Forums. Additional on that Nikonians has staff of 25 paid employees. This staff is based in our offices in Donaueschingen, Bratislava and New Orleans. The Main revenue streams of Nikonians are the Paid Membership, Advertising, The Photo Pro Shop and the Nikonians Academy.

About Swarovski Optik
Swarovski Optik, headquartered in Absam, Tyrol, is part of the Austrian Swarovski Group. Founded in 1949, Swarovski Optik today specializes in the manufacture of precision sports optics and is a world leader in the premium segment of this market. Thanks to a proven track record for unparalleled quality, Swarovski binoculars, telescopes, rifle scopes, range finders, image intensifier and optronic devices are the preferred choice of many professional users and discerning nature watchers around the globe. With a 90% export share and a workforce numbering 630 employees, Swarovski Optik is present on five of the world’s continents. Total sales turnover for the year 2005 amounted to 80 million euros.