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Nikon "reconsidering" Nikon 1 system

jbloom

Wethersfield, US
7735 posts

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jbloom Gold Member Awarded for the continuous and generous sharing of his high level expertise and his always encouraging comments in several forums. Donor Ribbon awarded for his generous support to the Fundraising Campaign 2014 Nikonian since 15th Jul 2004
Fri 09-Aug-13 04:40 PM

By now, I'm sure many of you have seen media coverage of Nikon's financial report wherein they say that the Nikon 1 system hasn't met their projections and that they will "reconsider product planning of Nikon 1."

Many of those commenting on this development are concluding that this suggests a stall, or end, to Nikon 1 system development. I'm not so sure. Nikon invested a lot of R&D into that product line. It's hard to imagine they'll just abandon it. I suspect, rather, that they will revisit their existing Nikon 1 roadmap to try to better orient it to the marketplace realities. And, sure, scale it back from their original projections.

What this might mean for future 1 system products, I don't know. Probably fewer models, at least, and that's not a bad thing, in my view. There are already too many. But the main thing I expect them to try to do is reduce prices somewhat by driving out costs as much as possible and accepting that it will take longer to recoup the non-recurring costs invested in the system.

Anyway, I really hope they don't abandon the format too precipitously!

-- Jon
Wethersfield, CT, USA
Connecticut High School Sports Photos

Visit my Nikonians gallery.

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