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Maybe the D7000 is being marketed incorrectly.....


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km6xz

St Petersburg, RU
3557 posts

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km6xz Moderator Awarded for his in-depth knowledge in various areas, including Portraits and Urban Photography Nikonian since 22nd Jan 2009
Fri 17-Dec-10 06:55 AM | edited Fri 17-Dec-10 06:55 AM by km6xz

I've been watching from the sidelines on several forums and reading the posts about D7000 problems and have come to the conclusion that Nikon is marketing the camera wrong, and aiming it at the wrong customers.

It has too many auto modes such as scenes which Nikon is promoting as an easy to use camera for anyone. It is clearly not a camera for everyone, its greater performance requires more understanding of exposure, focusing, gain and processing than other beginner cameras. It should be considered in the same class of operator needs and skill as a D3x.
Most of the posts regarding problems have showed a very low understanding of photography basics in light, exposure, DOF, resolution etc, which resulted in the owners not being able to do even the most common diagnostics to determine were the problem is. Without a doubt, thousands of those first D7000's exchanged were done so by users who just did not know what they were doing, despite having has history with other Nikon's or DSLR that required less attention to basics and fundamentals. A lot of space here has been wasted with the user posting no images. Some have found that the more they used it, the less broken the camera became. Or the more care with which focusable scenes are approached, the AF system suddenly became less defective, in fact pretty darned impressive. The "over exposure problem" is an example. Not one person who understanding how meters works and what they do NOT indicate has reported over exposure problems. Funny how only low information users ended up with the "defective" cameras.

It appears that Nikon tried to intensely to appeal to all sorts of users as a replacement for a point and shoot or mid line, or even a D300s. It certainly can in each of those cases, replace the camera but it does not suit the typical users of all those types.
When their experiences was questioned most responded that they have had x number of cameras before as proof of them knowing about photography fundamentals. Yet in each of those cases they were not able to do the most basic diagnostics of their images and conditions to point to the source of their problem.
Nikon really needs to drop any pretense that the D7000 is for everyone. The D90 was probably the highest performance camera that could possibly marketed that way.
I am not sure if the cause of this is the dismal state of science education in the US and UK or lack of curiosity that causes people to accept any rumor or assumption without digging deeper and learning more of the fundamentals, I am sure Nikon over estimated the knowledge and logic of western users and is surprised by the negative press their camera is getting in some circles.
It appears that the D7000 is too much camera for typical consumers. They will be happier with a D90 or D3100.
Stan
St Petersburg Russia

Visit my Nikonians gallery.

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