I need a logo for my photo web site and found this web site (DesignCrowd.com) which uses crowdsourcing by graphics designers for various jobs, including logos. The process and results I've seen look good and the price is affordable.
Has one of you tried this site or another one similar?
The printing & mailing company I work for just did that. We wanted a new logo. I was not involved in the contact and process, but one day I was given about 50 offerings! Some were very good, some were good, some were fair, some were, well, third grade.
But we got what we wanted!
Jon Kandel A New York City Nikonian and Team Member Please visit my website and critique the images!
The difficulty of branding is not logo design, which almost anyone with a copy of Illustrator can do, but pinning down the promise, values and personality.
A really good brief will get you good results — and will also help you to know when you see what is good.
I would (and do) ask 7 questions:
1) What is your distinctive promise? 2) Who are your competitors — what do their logos look like? (Hint, differentiate) 3) What are your brand values (the things you always do, versus the things you would never do) 4) What is your brand's personality? 5) How does your brand fit with other elements — is it a stand-alone brand, or part of a set, or does it have to work with partner brands? 6) What is the brand name? 7) How will you be using it (think not just web, but also business cards etc)