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Tallahassee, Florida, US
2948 posts

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Floridian Silver Member Nikonian since 11th Feb 2007
Wed 06-Jun-12 08:39 PM

I notice Olympus and Panasonic are introducing some high-end lenses for their M4/3 cameras. Panasonic has a new 12-35mm f2.8 coming out for $1300, and Olympus announced a 75mm f1.8 for $900. (Wow, the new Nikon 85mm f1.8 is only $500!). Those add to other high-end lenses already in the lineup, like a Panasonic Leica 25mm f1.4, Olympus 45mm f1.8 and Panasonic 7-14mm wide angle.

They sell more affordable lenses too, but it's interesting to see them targeting higher-end photographers with those high performance lenses. It seems to show a different strategy from Nikon, where the assumption seems to be that the smaller the sensor, the lower the target market. Are the M4/3 companies right that just because someone wants a smaller camera, they don't necessarily want a cheaper camera with fewer features and lower performance?

I've been considering something smaller and lighter than a DSLR for casual use, and to me a camera like the Olympus OM-D looks more attractive than the Nikon 1 cameras, especially when you look at the lenses available for it. (You can get adapters for both systems to use your F-mount lenses.)

Should Nikon be offering higher-end alternatives for their C-mount cameras, or are the M4/3 makers aiming too high, at a market that might be too thin?