For sure Nikon can make an ad about this! It conjures up all kinds of ideas from "even the animal kingdom wants one" to "neither rain nor sleet, the cold of night, nor attacks by a grizzly, can injure the new Nikon D4 - it's build to be rugged!". The owner deserves more than a jacket for that one!
I dunno....$6000 camera and $12,000 lens. I might have started throwing rocks at her. It wouldn't have been a good idea for sure, but I'd have been in that kind of mother-protecting-her-young mode over my camera gear (or father-protecting-his-young, but you catch my drift). Grizzly wouldn't have known what hit her .