Okay, Okay, I know what we all need is MORE romors, but I thought that I'd let you know that the Pros here in Japan (I was at a Nikon Seminar today) think the 12-18mm DX will be priced at just above what the 18-35mm is priced at. And when the pro in the room was saying this, the Nikon guys weren't wincing.
I don't see why the new DX lens will be more expensive than say the 18-35mm or even the AF-S 24-85 because it has a similar aperature (an F4, if I remember correctly) and its mostly plastic and some metal, so it won't be built like a tank (thank goodness).
The problem with that is the rumors coming out of the dpreview forums. Nikon UK has typically been first out of the chute with new products hitting their shelves before US retailers get a crack at it (and Nikon Asia getting theirs even before anyone else, naturally). It's looking more and more like $700 for the lens. This is more affordable compared to the AFS/2.8 monsters, but still out of the reach of most consumer users.
Very peculiar. The optical formula and specifications just don't seem to warrant $700 for the sucker. It's going to be a light lens with a prosumer-quality finish and a relatively small maximum aperature. Have I missed anything? Is there no reason why this lens shouldn't cost the same as the AF-S 24-85mm?