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Nikon likely focused on market realities

Randy Morse

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Randy Morse Registered since 19th Feb 2007
Sat 28-Jul-07 12:48 AM

Now that Nikon’s 90’th anniversary has come and gone without any big new equipment announcements it may be time to look at the market realities they find themselves in. It’s nothing short of a revolution, a titanic shift from film to digital. Add to this, they are not the big fish in the market. If I was Nikon I might be looking at focusing my efforts at being darn sure I established myself in the biggest profit sectors of the digital market and that’s not the upper “pro” end. I might decide that the best sector to focus my limited resources on is point and shoot and low to mid range D-SLR’s and lenses targeted at the mass market as Joe and Jane Smith leave film behind in huge numbers.

As a pro photographer it may be time to accept these market realities. If you feel you require the fastest turnaround in moving to the latest in leading edge digital technology and are willing to pay for it, today’s Nikon may not be the company for you. On the other hand Nikon has a long history of delivering the goods. The vast majority of my photography doesn’t require a full-frame sensor or noise free results at 1600 ISO. With their current pro line D2X/D200 bodies they have done more than enough to keep me as a customer and I would bet that that given time, they will impress with their next generation technology.

Visit my Nikonians gallery.

Visit my Nikonians gallery.

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