From what I understand, this lens is will be available in late December 2005. I see pre-order prices that range from $669 up to $900. If I remember correctly the Nikon press release gave it a MSRP of $699.
Will Nikon's MSRP change (up or down) based on how much "pre-release" demand there is for the lens? Does Nikon use the pre-order numbers to price it? Is it only the law of supply and demand and the retailers just decide what price they will charge over and above the MSRP price?
The reason I ask is because while researching lenses I have noticed that some lenses initially came out at a lower price, but then it went up. Yet, all of the retailers are selling these lenses for approximately the same price. So, what happened??
I have just started buying some lenses for my D50 and would like to understand the pricing dynamics that I am seeing.
In the past when Nikon announced a MSRP (Manufacturer's Suggested Retail Price), the actual selling or street price was way under this. For a while now, it seems like Nikon does not any longer give an MSRP but will give an estimated selling price and this is what I saw in the press release with that being $699.95.
That being said, with a new product there will be those sellers that will sell above Nikon's estimated selling price because of demand/supply and the fact that there are people who will pay a premium to get something quicker. I boils down to how quick you want the item in question. Many people paid over the Nikon's estimated sales price on the D2X when it was in short supply. Eventually when the pipeline is full with supply, the selling price will level off.
New lenses are at their cheapest when they're about to be replaced, which typically takes a few years. The rebate cycle tends to be a good clue about these kind of things as well.
Give it a couple months to calm down after the initial release. Ultimately, if the price is too high for you, don't buy... someday, the price will be right, or the product will have changed to something you're more interested in acquiring.
how long does it take for a new lens' price to drop down to its lowest cost level?
It truly depends on demand and supply. For example, price of 70-200VR actually went up a few $$ in the last 12 months and it hasn't fallen much since its launch 3 years ago. Usually, lenses hold their retail value pretty well though camera body prices do fall over time.
Unless the 18-200VR turns out to be a slacker, I don't see the price coming down in near future. And if it turns out to be a slacker, you may not want to buy it anyways.
- Pradipta Speed is significant and interesting but accuracy is downright fascinating! My Gallery