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5 Stops VR? Has Nikon Marketing lost the plot?

Noel Holland

UK
2177 posts

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Noel Holland Platinum Member Winner in the Nikonians 10th Anniversary Photo Contest Charter Member
Wed 24-Oct-12 03:29 PM

OK, I'm sure the new Nikkor 70-200mm f/4 lens with the lastest VR systems is a wonderful lens, but I'm finding it difficult to believe the claim of 5 stops performance for the VR.

http://www.nikon.com/news/2012/1024_lens_03.htm
"Built-in vibration reduction (VR) offering camera shake compensation equivalent to a five-step increase in shutter speed for effective hand-held shooting in a variety of situations."

Does anyone else think that Nikon's marketing department might have gone just a little too far with the hyperbole this time around? What has this thing got? External gyroscopic stabliser arms and militiary precision GPS monitored laser leveling system?

I'm all for Nikon shouting from the rafters when they have a product that is really outstanding..... but 5 stops? Really? I'm sure I can detect the strong whiff of a nearby Rattus Norvegicus.

Visit my Nikonians gallery.

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