Contrast Nikon to Apple. Here we have well known personalities front stage launching new products, discussing challenges and innovation in the media. CEOs who are household names.
Again, this is a matter of perspective. Apple to the average customer may be a premium but "reliable" brand, but they're not any more transparent than Nikon. All you have to do is go to the Apple support forums to see repeated questions about technical issues, with nary a tech support answer. Hidden within their KnowledgeBase articles are some gems of insight, but as an example - Apple will never acknowledge a network driver issue. I have observed a Mac-heavy college campus (10000+ endpoints alone - mostly WiFi dependent) operating with Cisco backend equipment - it took two revs of OS updates - about six months - before they quietly inserted driver refreshes that took care of premature disconnects and lease rollovers.
Suffice it to say, there are indeed very few manufacturers or service makers who are open about their failings. I personally see a litigation happy society as being a heavy cause of that behavior. It's not the only reason, but it's a big contributor.