I think Nikon is using its technological edge over Canon at the moment to become #1 SLR player. It is combination of technology and production capacity which obviously allow Nikon to churn more bodies at lower price. What it means for us the users is that the FX format is already eclipsing the DX in the prosumer segment. DX will be left for the sub 1K entry level SLR's. I think that the D7K replacement will be priced around/below 1K, so the D600 will make sense at 1.5K. The shift to FX will drive up the sales of FX lenses with huge bargains of off-loaded DX glass on eBay. Nikon wins big on that. Personally I like the return of the 35mm age into the mainstream digital photography. Canon and Sony will follow with an avalanche of new lower cost FX models in the next couple of years. Even better. The only retained value will be in the quality FX glass.