You don't need the effort LensRentals shows on every cleaning. Start small and escalate cleaning as needed. A blower is part of routine maintenance and resolves most dust issues. Brushes are the next level to remove dust. There are a couple of options for cleaning brushes. With a loupe so you can see dust, a stamp is the next level. And it's only after these steps that you really need a wet cleaning. LensRentals only uses a wet cleaning for about 5% of their cleanings.
Just like you build a lens kit, you add cleaning tools over time and based on need. Everyone should have a good blower. The Arctic Butterfly is good brush tool. With those two tools you can probably go a very long time without any other tools.