Indeed you are correct Brian. I had enabled the ISO easy so I could more easily see it in the display.
Here's the quote: "If Show ISO sensitivity or Show ISO/Easy ISO is selected, the control panel will show ISO sensitivity in place of the number of exposures remaining. If Show ISO/ Easy ISO is selected, ISO sensitivity can be set in modes P and S by rotating the subcommand dial or in mode A by rotating the main command dial. Select Show frame count to display the number of exposures remaining in the control panel."
This changed things ISOly quite a bit and to my surprise.
I am a little off put that I have to go back into the menu to "reset" the Auto ISO afterward, but I'll get used to this I am sure.