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km6xz

St Petersburg, RU
3576 posts

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"RE: D90 replacement?"

km6xz Moderator Awarded for his in-depth knowledge in various areas, including Portraits and Urban Photography Nikonian since 22nd Jan 2009
Fri 17-Sep-10 04:28 AM

For those thinking the reply by a marketing person proved that the D90 is not discontinued, are thinking logically rather than traditionally. ALL marketing people claim their out of production, replaced products are still in production with no plans for being discontinued....until the warehouse is empty. There are no new D90s being assembled. No more production is going to happen. The production facilities have been retooled and cranking out hundreds of thousands of D7ks as we write, and have been for a bit.
Notice how the big box stores have clearance stacks of D90 kits near the entrance of mega retailers? Those companies know where to put products with the most margin, due to super discounts from the distributor to move truckloads of product. By Christmas day, every remaining D90 in the country, except for a few in mom and pop shops, will have been sold.
The 2010-2011 product lineup and intended market:
The entry level will be D3.1k and D5.1k(for those who just can't shoot without a flip out screen)
Hobbyist market will be the D5.1k and D7k
Enthusiast will be D7k and D400
Advanced(thick wallet) D7k, D400, D800, D4
Pro D400, D4 plus D800, D400 or D7k as backup DX
Studio pro D800x, D4x
Everyone else:EVIL and CoolPix(the largest segment of the market but lowest margin)
Largest profit margin: the 2.5 million DX and FX lenses sold next year.
A good year for Nikon. Happy shooting
Stan
St Petersburg Russia

Visit my Nikonians gallery.

This is a hot, active topic! D90 replacement? [View all] , Floridian Silver Member , Wed 15-Sep-10 10:15 PM
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