There are sticky areas for just that purpose, capturing dust to keep it away from your sensor.
I have learned how to clean my camera sensors and find it to be quite easy. Just don't touch the sides of the box with any brush you might be using. Going beyond the glass area is what causes people to pick up lubricant and smear it on their sensor. When this happens six or more wet cleanings might be necessary. Once you get your sensor really clean it is very easy to keep it that way. Remember that while we call it sensor cleaning, you are not really cleaning your sensor but rather the Bayer filter that is on top of it. It is just like cleaning a piece of glass. If you follow the directions you will not harm the surface.
Personally I do use a miniature vacuum cleaner but do not touch anything inside the camera with it. The one I use is the "Datavac PC Personal Cleaner Model MS-4C". If you just use a Giottos Rocket Blower the dust will eventually end up on one of the sticky strips but I like to save a little time.
I really like the 'Arctic Butterfly' by Visible Dust but it has to be used correctly where the static charge picks up the dust on your sensor while barely touching it.
Best of luck in your future endeavors at sensor cleaning.