As a wedding photographer I can see a need for the video. But when you look at the price for the rig to hold it steady, you are better off making a purchase of a HD camera with better than broadcast video. I just don't see how one camera can be everything and do everything well enough to make us happy. We want and demand quality! Give me tack sharp picture, quality second to none. Faster auto focus, quiet shutter, increase the ISO but not where the noise is so great it cannot be used. Keep the body sealed and made of carbon fiber to reduce weight. Provide us with more than just 400,000 actuations. Make Canon owners drool!