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Is there room for a D400 - Photography life asks?

JPJ

Toronto, CA
1327 posts

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"RE: Is there room for a D400 - Photography life asks?"

JPJ Silver Member Nikonian since 20th Aug 2009
Mon 25-Feb-13 04:35 PM | edited Mon 25-Feb-13 04:39 PM by JPJ

> The "DX D4" does not target the same market as the
>D600, so it would not matter if it is more expensive. There is
>precedence in other areas, in cars for exemple, a small sport
>model can be more expensive than a family sedan.

It is a big deal in that it would represent a fundamental change in the hierarchy of pricing cameras. The vehicle market is a completely different market and the price of sports cars have almost always exceeded the pricing of family sedans from the same manufacturer. One could argue that the family sedan market is the 'DX' market - high volume, aimed at amateur and enthusiast drivers; while the sports car market is the 'FX' market - lower volume, higher priced marketed to the semi-pro, serious enthusiast and expert drivers. Of course those markets can blur.

As I pointed out in another thread, not only has DX always been cheaper than FX (owing largely to the cost of producing the sensor), the price differential has continuously been something in the neighbourhood of $800-1000. Now it is being suggested that Nikon would release a DX camera that costs more than an FX camera - I would say that possibility is nil. It makes no marketing sense, it makes no finanical sense as the cameras that make the bulk of Nikon's profits are the lower priced p&s and largely the cheaper DX cameras.

In fact, the price of the D7100 tells me something, which is Nikon was intent on keeping that price gap, vis-a-vis the price D600 FX camera. The D7100, as advertised, could easily have sold for more than the 1200 list price, but Nikon is focused on volume in the DX line, or at least it appears.

While a D400 is a possibility (it is until is isn't as they say), and I have been highly dubious of it ever appearing (in fact my opinion is it will never happen), I would state with the most confidence I have in any projection on this issue that it would have to be cheaper than the D600.

Jason

p.s. BTW as to the link suggesting that Nikon Europe said that Nikon was not meaning to say that the D7100 is the top end DX camera, as I pointed out in another thread, what would you expect Nikon to say - they are still selling the D300s as the top dog in North America. Is Nikon supposed to say, yes the D7100 is the top end now and that D300s we are selling for more money, overpriced paperweight.

Visit my Nikonians gallery.

Visit my Nikonians gallery.

This is a hot, active topic! Is there room for a D400 - Photography life asks? [View all] , richardd300 Silver Member , Fri 22-Feb-13 05:02 AM
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