>Thanks for pointing that out. It's even more amazing that >they have created a middle-class DX camera that is the >flagship of the DX line. Not sure how that works, unless they >are now defining DX itself as 'middle class' in comparison to >point-n-shoot and FX? The plot thickens! >
I think reading contradictory statements from the advertising team and then speculating what that means is like flipping a coin.
I think speculating from the actions of a company, rather than their contradictory statements, lets us make a better guess.
I would suspect that Nikon will have a greater return on investment with this enthusiast camera than investing in a truly pro camera.
Their projected net revenue is down and they are being careful how they spend.
The D7000 was already better than the D600S in many ways, but it lacked certain pro features. IQ was not one of them.
Since they have upgraded this line before the D600S, is more telling than the contradictory advertisings words on their site.
I have read that their camera sales and lens sales are significantly below expectations. I would imagine that is why we are seeing great rebates on their best lenses. They will make up for higher prices with volume. I think they are doing the same here. A $1200 DX camera will likely have a lot more buyers than an $1800 pro DX camera, albeit not on this forum. This would also be closer in price to the D600, which I would imagine still has better IQ than the new DX line, but now the price differential between FX and DX becomes negligible. Which may or may not be relevant to a buyer.
"Cameras and lenses are simply tools to place our unique vision on film. Concentrate on equipment and you'll take technically good photographs. Concentrate on seeing the light's magic colors and your images will stir the soul." Jack Dykinga