I have seen the announcement of the D7100. I am struggling to believe that Nikon has done this. The specs look good, with a 24mp sensor, improved autofocus system, newer processing engine, slightly larger and higher resolution screen. It is a definite case of evolution rather than revolution for the D7xxx range. ...HOWEVER, it is also a glaring testimony to Nikon's ridiculous approach in product stratification and pricing policy.
If you close your eyes and concentrate carefully, you might just see a ship sailing out of port, with Nikon standing on the quayside having missed the metaphorical boat yet again! Why? Here goes...
1. The D7100 has no WiFi, no GPS - I imagine Canon's marketing and product teams are laughing their heads off at Nikon's stupidity in missing these features that are now working their way into Canon's latest models.
2. The D7100 is yet another consumer model in Nikon's already saturated consumer offering. In this case the latest model is a bizarre mix of professional features (magnesium alloy body, weather seals, etc) but a budget consumer price that will almost certainly collapse by 25% within weeks of launch.
3. ...and this is the big point... the D7100 is being heralded by Nikon as its new flagship DX model. If I was a recent D300 purchaser I might be feeling quite miffed right now that my 'investment' has just been down-staged by a consumer model. Nikon is actually boasting how the D7100 shows it is committed to the DX format, but it has neglected the very camera that would have truly shown its commitment; i.e., the pro-DX model that is long overdue.
Yet again, people like me (D200/D300 users) are now presented with a set of choices that could only have been thought out by a buffoon. If I want to update my D200 I can now...
a. Buy an £1100 / $1200 consumer range body instead of waiting for the £1500 / $1700 body I would have been happy to pay for.
b. Wait some weeks to see the price of the D7100 shrink to save myself a fistful of dollars before eventually surrendering to the inevitability that hopes of a D400 have vaporized. Let's face it, I am in no rush to finally give up my D200 since I have been waiting 4 years already for a D400 to arrive.
c. Decide that the D7100 is a waste of money when I have the option of the same style of consumer controls in the D600 which will also give me FX for around just 25% more outlay.
d. Go on an informative journey around the other offerings on the market, in the hope that somebody else (Canon, etc) might offer a Pro-style DX body - and, who knows, perhaps be seduced by the 650D's much lower price although it is a lesser specified body, or maybe even find something else non-Nikon on my fact-finding journey.
Please don't get me wrong here. It's good to see Nikon evolving their cameras and offering higher specifications. I am sure the D7100 is going to be an amazing camera. However, if Nikon were reading this (unlikely) I would hope they would reflect on how they have missed yet another boat - - that is, they have failed to grab the significant wad of cash that D200/D300 users are almost certainly ready to part with for the pro range D400 that Nikon has failed to produce yet again.
Sadly, I suspect that the D7100 really does herald the end of hopes for a D400.
Steve (Bedfordshire, England) My Nikonians Gallery- please visit and leave a comment A Nikon in the hand is worth two in the bag!