Whan the GM of an established camera store announces a new product and is taking orders for the product, in my book, that's not a rumor. I am number 6 on the list for the D400.
Is the new product reality? If not it is a rumour. Because a good number of members view a thread It doesn't mean they all like it. To me it looks like a sales pitch to drum up business. Then again I wasn't there so I could be wrong?