There are a wide variety of considerations! First, what format are you shooting? Raw or JPEG? (I suppose or TIF.) If you're shooting raw, how are you converting the NEF file to JPEG? Finally, how are you viewing the resulting output? The answers to all of these have significant relevance to your color issues. This is just as much of an issue as selection of film, chemistry and filters for the F5, possibly more!
Here's the beginning of the explanation:
The white balance is baked into finished output formats such as JPEG or TIFF. If it's not correct, it can be modified in post processing, but there's FAR greater latitude if the file is raw. Similar comments apply to the various color modes - they affect how the raw file is converted to JPEG/TIFF. If the camera is doing the job, it knows how to do that of course. But if you're shooting raw and having some PC software do the conversion (as most of us do), you need to know that Nikon's CaptureNX2 or ViewNX2 know those settings and apply them as they load the raw file for editing. No other software respects those settings - Adobe Lightroom/Photoshop, DxO (I think) and Phase One all do a "standard" conversion and do NOT accommodate the color modes. This means that if you set one of the color modes (such as Vivid), you'll see that on the camera's LCD but NOT in Photoshop. Particularly for Vivid, the difference can be quite large.
Finally, once you've got a "finished" file, your browser or image viewer has a variety of color spaces to use, and they don't all work the same way. Usually the easiest to display properly on computers is sRGB, but that depends a LOT on the viewer's software, settings, monitor calibration and probably some other things I've forgotten at the moment.
In summary, there are LOTS of steps in color rendering, and many of them are anything but obvious.
_____ Brian... a bicoastal Nikonian and Team Member
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