It's a great feeling, isn't it? When I got my phone call from my shop the person on the line was sincerely thrilled for me. And when I walked into the store they acted as if I had just won the lottery. In fairness, my local shop, Pictureline, always treats me (and I assume other customers) very very well. If I'm just stopping in to buy a filter, or dropping a cook $6k on my new D4, they're great.