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5 Stops VR? Has Nikon Marketing lost the plot?

Ferguson

Cape Coral, US
5701 posts

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"RE: 5 Stops VR? Has Nikon Marketing lost the plot?"

Ferguson Silver Member Fellow Ribbon awarded for the generous sharing of his high level expertise in the spirit of Nikonians Nikonian since 19th Aug 2004
Tue 30-Oct-12 06:32 PM

>How many people with 2.8VRII upgrade to
>a VRIII? Enough to make it profitable to install the new
>technology in the same lens. Look for the VRIII in an updated
>AF-S 80-400 that everyone is waiting for.

I frankly wonder how many people went for the VR-II versions as a real percentage. I know some did (they said so here), but I also know a lot who say the 70-200 and 200-400 VR-II versions did not make enough of a difference to change. I'm in that boat as well.

I imagine the marketing guys trying to optimize their product mix vs. profit don't see single-version upgrade as the main part of their sales, but rather are going for upgrades from lower lines or P&S's, moves from other products, etc.

I'd personally upgrade faster for fast (e.g. a 70-200/F2) than for better VR. Not that I don't love VR. I'd also take a 24-70 VR in a minute if it was equally sharp and F2.8, even if it were heavier.

But VR-I to VR-II wasn't noticable to me (I have one). Maybe VR-III will be. But I'd wager that people doing upgrades are not their market.

Linwood

Comments welcomed on pictures: Http://captivephotons.com

This is a hot, active topic! 5 Stops VR? Has Nikon Marketing lost the plot? [View all] , Noel Holland Platinum Member Winner in the Nikonians 10th Anniversary Photo Contest , Wed 24-Oct-12 01:29 PM
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