No matter what it's priced at, few pople with any brains will buy it. Anyone with sense will wait a bit for Kirk and ReallyRightStuff to release their versions which will probably grip firmer, have a dovetail rail and likely be cheaper.
Or, on the other end, wait for the $20-$40 knockoffs marketed under the Opteka/Meike/Whatever name.
One of the biggest mistakes a photographer can make is to look at the real world and cling to the vain hope that next time his film will somehow bear a closer resemblance to it. - Galen Rowell