Good points in your view of the market, Linwood - I’ve been wondering where you were.
As Eric points out above, Sony has the Getty contract for Tokyo putting extra pressure on Nikon and Canon to get attention with their gear. Sony has their mirrorless gear in place.
How does Nikon view their commitment to mirrorless? We can only surmise what we can from what Nikon is saying. See DPReview’s recent interview, even the Editor’s note, with Keiji Oishi, a Nikon executive, to see why he’s excited.
According to this note, from interviews in January and now in October, Nikon views communication of the Z mounts benefits as an ongoing challenge. Mr. Oishi is hoping that with more competitive cameras, such as the Z 7 | 6 II’s being announced next week, and a more complete lens set, “the Z system can 'build momentum' and win over first-time buyers and experienced photographers alike”. Mr. Oishi told DPReview in January that Nikon was ‘in transition, but now, he says ‘it's time to get excited'.
As Eric points out above, Sony has the Getty contract for Tokyo putting extra pressure on Nikon and Canon to get attention with their gear. Sony has their mirrorless gear in place.
How does Nikon view their commitment to mirrorless? We can only surmise what we can from what Nikon is saying. See DPReview’s recent interview, even the Editor’s note, with Keiji Oishi, a Nikon executive, to see why he’s excited.
https://m.dpreview.com/interviews/3679521489/nikon-interview-its-time-to-get-excited
According to this note, from interviews in January and now in October, Nikon views communication of the Z mounts benefits as an ongoing challenge. Mr. Oishi is hoping that with more competitive cameras, such as the Z 7 | 6 II’s being announced next week, and a more complete lens set, “the Z system can 'build momentum' and win over first-time buyers and experienced photographers alike”. Mr. Oishi told DPReview in January that Nikon was ‘in transition, but now, he says ‘it's time to get excited'.