PictureCode takes RAW converting to the next level!
Since the advent of the raw file for digital photography we have been faced with the task of optimizing the demosaic process.
It may sound like a strange new term for many photographers; however, in the most common-denominator definition it is merely a sophisticated set of mathematical number-crunching functions used to turn the digital raw data from your camera into a perfect full-color image.
When we demosaic a raw file we convert the rudimentary numerical sensor data from our camera’s sensor into an image file. Seems like a relatively straight forward and simple process, right? Yet with the ability to manipulate this information to an infinite degree it all begins to get quite complicated. Even at the very basic level there is white balance, contrast, tone, color correction that must all be addressed.
Over hours and hours manipulating the slider adjustments of our favorite raw converter we have come to learn the power that resides in the raw file. It has in many ways revolutionized photography. Most of us who take our photography seriously know this and shoot in raw regularly. And, as is to be expected, software developers have noticed this trend. The result is that today we have a lot of options available to us to address the raw conversion process (one of which is the subject of this review).
PictureCode is a software development company based out of Austin, Texas better known for their Noise Ninja noise reduction software. In September 2012 PictureCode announced the release of their newest product, Photo Ninja. Photo Ninja is a complete raw file conversion solution. For those who use Noise Ninja fear not, it is incorporated into Photo Ninja and past registered users of Noise Ninja are eligible for special upgrade pricing until December 31, 2012.