I got my V2 several months before I expected, and it cost $719.99 with a 10-30mm kit lens included. Sadly, the local store where it was purchased is closing its doors tomorrow forever. Most accessories were being sold at a 75 percent discount; I purchased four spare EN-EL21 batteries (their remaining stock) for $15 each. The nearest camera store is now about 70 miles away. Too many people use local stores for "Try before you buy.", but do their buying somewhere else, like B & H or Adorama. I was a regular customer of the store, and will greatly miss the friendly and knowledgeable staff.