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Nikon quality to suffer to pay for financial woes?


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sabre

Bedfordshire, UK
4591 posts

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sabre Silver Member Nikonian since 31st Dec 2006
Mon 08-Apr-13 11:38 PM

Nikon has announced it will be moving initial production of entry and mid-range DSLRs to Laos from October 2013. This announcement comes at the same time that Nikon has again significantly reduced its sales forecasts for interchangeable-lens cameras and lenses.

Laos is an under-developed communist state, which Nikon sees as an opportunity to exploit financially in its efforts to reduce its decline in profits. Problem is that history has shown when manufacturing of such products as cameras is moved to under-developed nations it is often quality that becomes the victim.

To crown this situation, Nikon is still running around releasing products that are failing to meet its own sales hopes (such as the J and V series) and bringing out products that others have already released into the market (such as the Nikon A). Ridiculously, it chooses to ignore markets where good sales would be a certainty - where is that D400?!

Companies often go through ups and downs in their history. These cycles are often typified by such factors as fluctuations in product quality, questionable product release decisions, turning backs on established customers. All this sounds worryingly like Nikon right now. It is quite concerning.

Steve (Bedfordshire, England)
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A Nikon in the hand is worth two in the bag!

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