I had just finished reading the "Stupid things I've done" thread when I glanced up at the TV and saw the latest Rebel commercial. You know, the one that shows a man standing on the edge of a snowy roof, a woman running with a giraffe, a guy in chest deep water trying to take a picture and the person luge-ing down a street filming a rolling, burning tire.
Maybe I'm turning into an old f*rt, but that commercial really bugs the you-know-what out of me. The very clear subtext seems to be that hey, it's okay to risk life and limb in the pursuit of self-expression/creativity. Am I out of line thinking this kind of advertising is incredibly irresponsible?
It doesn't bother me. We all have to take responsibility for own actions. If someone has trouble differentiating between something smart to do and something silly or dangerous, there are probably things other than this commercial that will cause them problems. Personally, I like the energy and creativity of the commercial and don't want everything sanitized for my protection.
Sat 01-Dec-12 04:47 PM | edited Sat 01-Dec-12 04:47 PM by rosewood_ltd
I guess I've truly turned into a stick-in-the-mud.
Back in the day, over 30 years ago, I did my share of climbing in Yosemite. There's nothing in the world like the experience of being on even a "little" big wall, the rush that comes with the view, the exposure and the accomplishment. But...the idea is to pit your skill and nerve against a difficult problem and to come out on top. Integral to that process is a constant, baseline level of risk assessment and exercise of critical judgement.
Commercials like the Canon one feed the subliminal message that you can't possibly be having fun unless you are walking right on the edge of disaster, your blood about 80 proof adrenaline. It's a different wrinkle on the thought that if you're hungry, gosh, you need to snack on a candy bar right away, because it's BAD to feel hungry.
The message that this constant bombardment produces in the collective subconscious is that every single moment of waking existence must be filled to the brim with intense experience or instant gratification, otherwise you're not alive.
If you've ever had a close call of any kind, you know what the simple exhilaration of "I'm alive!" feels like. Everything is seen and experienced with incredible clarity and lucidity and the bath your brain takes in the epinephrine and endorphins from the event can keep you buzzed for hours. You take out the change later in the form of nightmares or, in extreme cases, PTSD.
Of course it's absolutely true that we're all responsible for our own actions and should be free to make choices, but there seems to be a general attitude these days that you can figuratively or literally jump off a cliff, but it's cool, because someone can always call 911 to bail you out if it hits the fan.
Perhaps I'm overly sensitized to all of this, because I work in a Level 1 trauma center, but that's kinda how I see things. Lots of horrendously bad things happen to people completely out of the blue, true accidents, as it were. But the majority of what I see day-to-day has a really significant component of bad judgement and poor decision making at the root of it all. In general, commercials like the one from Canon fuel and reinforce a general mindset of thoughtless risk-taking in the pursuit of "fun."
<Steps off soapbox> Of course, maybe this rant was partly fueled by my night on call
I understand your sensitivity given where you work, but should we also eliminate documentaries on mountaineering, exploration of the Arctic, research in malarial areas of the Amazon, wreck diving, etc.? How far do we go to protect people from themselves?
BTW, I climbed and rappelled in my younger days, but never got a buzz or rush from it. I was just happy to get down in one piece. I'm just probably wired differently and less susceptible to that kind of stimulation.
Sat 01-Dec-12 04:51 PM | edited Sat 01-Dec-12 04:52 PM by avm247
(okay, I'm JOKING here, we're among friends)
That other camera company's users are sheep and need to feel like they are X-Men/Avenger photojounalists doing something unique because, you and I both know, its all about the equipment giving super powers and talent, not the person behind the viewfinder.
On a slightly more serious note. Its advertising. They could have a spokesperson with the camera take a picture of a (no offense meant) politician being hit in the face with a whip cream pie and chimp the image for the viewer (with the disclaimer that no politician was hurt or humiliated in the process of making this commercial. Images are simulated. Professional pie maker, on a closed set...) and sell a ton of cameras. Or pie. I like pie.
And who pays for the injured when others follow this stunt and fail?
Think a about the quadriplegic who will never work again and needs a care giver.
There are also those who defy the recommendations of park rangers and take adventures in bad weather and then expect others to risk their lives to save them. Yes these people risk their lives but do they need to do it for the stupid and should everyone else pay for it. Especially if that person is a trained and certified professional in a related field?
There needs to be a clear disclaimer about possible dangers.
Sat 01-Dec-12 06:04 PM | edited Sat 01-Dec-12 06:06 PM by avm247
I kinda like the GoPro ads but that one was LONG and repetative. I want one for when I go biking, granted my rides are mundane but I'd like to have one. My son wants one to record his Nerf wars with his friends.
Yeh, right. I've done roofing & sheetmetal for over ten years and I'd would not like to see someone even attemp this! For what goes up must come down! I've seen people fall from a dry roof, let alone a snowy one. There is a layer of ice under the snow! I'm sure the advertising personel and most people in the world haven't done roofing for a living! Quite a few people die or get seriously hurt falling from dry roofs! You might as well try to jump from a car going sixty miles an hour, one would probably end up in the same place!
May Your Day Be Happy And Full Of Beautiful Images D.H.R.
I like the commercial and the music. Canon and the advertising agency did exactly what they wanted. They got your attention. How many commercials start a forum discussion? The most important part of the commercial was at the end. The video of the burning tire. That's brilliant. The kids will love to make their movies. Hopefully they won't go around burning tires and rolling them down a hill.
An undeniable paradox: To think that there is any such thing as an absolute rule is at worst naïve, and at best, shortsighted. There is no such thing as an always-true, all context- or situation-salient, absolute rule that always holds true including this one!
Let's ban old Road Runner cartoons, as it may make our kids drop safes on people too.
We're becoming a race of Pierson's Puppeteers (for the S.F. fans) already, trying to engineer all danger out of everything we touch, to the point our lawn mowers barely can cut grass. Not all of it is bad, but we need a sense of perspective.
Look at half the car commercials made -- should they stop because they involve dangerous driving? (Closed track tiny print disclaimer aside).
Isn't there a car commercial playing now where someone starts a snowball rolling down a mountain toward a road?
Just about every Old Spice commercial, most of the Captain Morgan commercials...
Remember that silly movie (something like "invention of Lying") where one person, just one, can tell a lie, and everyone takes everything at absolute face value?
Now if we were in THAT world, this commercial would bother me.
>>> Am I out of line thinking this kind of advertising >>>is incredibly irresponsible?
You should go looking for RESPONSIBLE advertising. It's a much smaller result set you will find.
>Let's ban old Road Runner cartoons, as it may make our kids >drop safes on people too.
I tried that once
There are just to many people see people do. Not much comon sense, and most of us has probably done something stupid at least once.
>We're becoming a race of Pierson's Puppeteers (for the S.F. >fans) already, trying to engineer all danger out of everything >we touch, to the point our lawn mowers barely can cut grass. >Not all of it is bad, but we need a sense of perspective.
However, quite a few people have been seriously hurt from lawn mowers
May Your Day Be Happy And Full Of Beautiful Images D.H.R.
Fri 21-Dec-12 01:14 AM | edited Fri 21-Dec-12 01:16 AM by Ferguson
>There are just to many people see people do. >Not much comon sense, and most of us has probably done >something stupid at least once.
While I believe in not hving hidden dangers, but frankly....
>>we touch, to the point our lawn mowers barely can cut >grass. >>Not all of it is bad, but we need a sense of perspective. > >However, quite a few people have been seriously hurt from lawn >mowers
You know, a while back someone sued the manufacturer of a lawn mower (or so it was reported) when they picked it up, tried to trim a hedge with it (a small powered more) and got hurt.
While I don't really like to see people hurt, there's a point when you just want Darwin to take over and improve the breed.
And you know what -- if someone sees the guy rolling down the hill chasing a burning tire, and does it himself and gets killed, I will not shed a tear, any more than if they tried to catch a falling safe from watching Road Runner.