#51. "RE: D7200 coming" In response to In response to 46 Sat 09-Feb-13 01:21 PM by agitater
>So, wouldn't it be better (for Nikon) to pull the life support >plug on high end DX (D7000/D7X00), save the development cost, >and sell the D600 for $1600? Then in a year, $1300.
The majority of Nikon digital SLR cameras sales (Canon too for that matter) are APS-C bodies. DX, not FX. There's no good reason for Nikon to kill DX at this time. Nor is there any indication from Nikon or Canon that the APS-C size sensor is going away any time soon. Most of the competition battling Nikon and Canon are using either APS-C (e.g., Fujifilm and Sony) or micro four-thirds (e.g., Olympus, Panasonic, Samsung, etc.), so it seeems obvious the competitive trend (except in a still-limited way between Nikon and Canon) is not toward full frame. Nikon has released the popular 1 Nikon line with the smaller-than-APS-C CX sensor, and both the J and V series cameras seem to be doing well.
Among other reasons, DX bodies are less costly to produce than equivalent quality FX bodies because sensor wafer used for DX remains less expensive to manufacture, in part due to lower rejection rates. Economies of scale in production exist for both DX and for FX production lines and supply chains, but it is only recently that Nikon and Canon have eaten into their respective APS-C body sales with full frame bodies - mainly because both companies are still pushing 2-5 year old enthusiast and semi-pro APS-C bodies (except at the entry level - which remains relatively hot, or as hot as anything is given the recessionary state of global retail).
>Why not just make the customer happy? We all would then have a >FX.
Not every Nikon user wants FX - not by half. Many travel photographers, street shooters, sports shooters, birders and other sorts of wildlife photographers really like the narrower angle of view they get when using full frame lenses on a DX body. Just as important I think, many other people want the advantages of a digital SLR without the fuss or perceptibly high cost of full frame, and that's why entry-level DX such as the D3XXX and D5XXX series from Nikon and the Txx/Rebel/xxxD series from Canon dominate the overall DSLR sales figures.