The entire state is economically depressed! We could argue the stats as to who has the worst uneployment rate in North Carolina. Rocky Mount is situated in both Nash county (12%) and Edgecombe county (14.2%). Look to the east and we have Hyde county (13.6%), and Dare county (15.3%). Look south and we see Scotland county (16.8%) and to the west Swain county (16.7%) and Graham county (18.5%). North Carolina has not recovered from the recession! If the politicians tell us that we (North Carolinians) are better off now than two years ago then they are trying to sell us Snake Oil! (Statistics from Employment Security Commission of NC - March 2012)

Regardless you must remember that very few of the unemployed will attend any art show and none will be purchasing prints! You will not be selling to them. Consider everything that you have invested in the prints: Materials (print, matting, frame & wire), Equipment required for the shoot and processing of the images (camera, lightmeter, tripod, memory cards, computer, software, printer, etc), Time invested in the shoot as well as Time invested in the processing of the images (How much are you worth per hour?). This is only to break even! Then you must figure profit! If you are talented and well known then you can charge more. If you not well known, then charge less. As a starting point consider Cost(Cost=Materials+Equipment+Time) and at least double or triple it.