1. Encourage photographers to gain confidence in their ability. 2. Have a place to ask questions and receive answers without getting berated. 3. Having a place to share ideas and common interests. 4. Finding accessible friends to share interests. 5. Finding outings with people of common interests. 6. Having a place to read about other Nikon photographers experiences. 7. Keeping in touch with online friends and other people who have shared trip experiences. 8. With all of the world problems going on, finding a place to relax, enjoy and laugh at some of the experiences of others. 9. Having a place to commiserate with the NAS syndrome that we all experience. 10. Having easy access to a place that allows us to dream about possible future trips.