I haven't read the posts to this forum because I can just imagine what people are saying, but, let's face it, the fixed lens compact with the large sensor is a new camera genre that many people are embracing. I have a D800, but I also own a Fuji X100, mainly for fun, but it's a terrific camera. Nikon would be foolish not to have an entry in this arena. I've been reading what people are saying about street cameras, and so far the street shooters seem pretty excited about the Nikon A, so it could be a hit. Anything that enhances Nikon's presence in the market is welcome.