95% of people will buy the Ricoh GR from what I've read in reviews, etc. But I bought the Coolpix A today. I like the quality of it. I see it less as a 2nd cam to my D800, and more as a complement to film use - F3/F6, or rangefinder. It fits in my jeans pocket. X100S won't. Was a tough call between the A and the GR. Let's see how it goes.